Concept 01 — HEARS

HEARS Festival Trip

HEARS Festival Trip

HEARS Festival Trip

For every festival you haven’t been to yet. A travelling brand platform bringing product experience, creator content and hearing protection into the heart of Europe’s festival season.

For every festival you haven’t been to yet. A travelling brand platform bringing product experience, creator content and hearing protection into the heart of Europe’s festival season.

Brand: HEARS

Category: Festival activation

Concept: Ridgecole

Year: 2026

HEARS / Festival Trip

HEARS

HEARS

Hearing protection belongs inside festival culture.

Hearing protection belongs inside festival culture.

Hearing protection belongs inside festival culture.

Festivalgoers understand the risk of loud music, but many still believe earplugs compromise sound, comfort and connection. HEARS can change that belief by proving its product in the moment, not outside it.

Festivalgoers understand the risk of loud music, but many still believe earplugs compromise sound, comfort and connection. HEARS can change that belief by proving its product in the moment, not outside it.

One car. One summer. Europe’s festivals.

One car. One summer. Europe’s festivals.

One car. One summer. Europe’s festivals.

A recognisable HEARS vehicle travels between festivals, cities and nightlife communities. Each stop combines live product trials, local creators and episodic content—turning a road trip into a repeatable brand property.

A recognisable HEARS vehicle travels between festivals, cities and nightlife communities. Each stop combines live product trials, local creators and episodic content—turning a road trip into a repeatable brand property.

HEARS

HEARS

Campaign system

Campaign system

01

The journey

A recognisable HEARS vehicle connects every destination and gives the campaign one continuous story across Europe.

02

Festival activation

Festivalgoers test fit, comfort and sound clarity where the product promise matters most: inside the music.

03

Content series

Each stop becomes an episode shaped by product reactions, crowd stories, creator perspectives and life on the road.

04

Community

Festivalgoers, artists and local creators shape the story, giving HEARS authentic language, social proof and cultural relevance.

Visual direction

Visual direction

Vehicle concept

Festival activation

Social content

HEARS
ON TOUR

Bring us a brand, product or problem.

Bring us a brand, product or problem.

Bring us a brand, product or problem.

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