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Strategy
Why brand UGC is starting to look identical
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Research, analysis and creative thinking for modern brands.

Research, analysis and creative thinking for modern brands.

Research, analysis and creative thinking for modern brands.

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How a meme became a product

Internet Culture

How a meme became a product

How a meme became a product

How the “Chinese time” format turned a recurring joke into something people could actually buy.

How the “Chinese time” format turned a recurring joke into something people could actually buy.

Sep 21, 2026

Sep 21, 2026

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7 min read

How a meme became a product

Creative Strategy

Why brand UGC is starting to look identical

Why brand UGC is starting to look identical

The look of a spontaneous recommendation has become a repeatable production system. The question is how much of the thinking gets repeated with it.

The look of a spontaneous recommendation has become a repeatable production system. The question is how much of the thinking gets repeated with it.

Sep 9, 2026

Sep 9, 2026

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8 min read

CONCEPTS

Ideas that move brands forward.

Ideas that move brands forward.

Ideas that move brands forward.

We turn observations into concepts — from simple campaign ideas to larger brand directions.

We turn observations into concepts — from simple campaign ideas to larger brand directions.

We turn observations into concepts — from simple campaign ideas to larger brand directions.

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FOR BRANDS

The same thinking we publish. Applied to your brand.

The same thinking we publish. Applied to your brand.

The same thinking we publish. Applied to your brand.

Ridgecole studies your brand from the outside and shows you what actually deserves attention.

Ridgecole studies your brand from the outside and shows you what actually deserves attention.

Ridgecole studies your brand from the outside and shows you what actually deserves attention.

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